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How marketers are getting native advertising wrong
Mobile Marketer While native advertising and content marketing are beginning to garner budgets and rival standard digital display, brands often misalign native campaigns with marketing objectives,...
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Facebook’s mobile app install ad business faces growing competition
Mobile Marketer While Facebook’s mobile advertising business keeps growing – mobile represented a whopping 62 percent of ad revenue during the second quarter – the social network could become a victim...
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Only 16pc of businesses have an enterprise-led mobile strategy: report
Mobile Marketer While mobile usage in the United States is only expected to rise within the next few years, it is surprising that a mere 16 percent of businesses are leading their enterprise strategies...
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British marketers’ relevant mobile ads are well received: report
Mobile Marketer As marketers in Britain continue to move away from broadly targeted mobile ad campaigns, consumers say they are more likely to find ads informative and helpful compared to last year,...
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Social media grows too big for Apple to ignore
Apple has tended to avoid social media but this could be starting to change as the latter’s influence continues to grow and the technology brand moves deeper into its post-Steve Jobs phase. Several...
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Mobile ad measurement begins to evolve beyond click-through rates
The Economist has introduced new mobile advertising analytics that focus on user attention to measure campaign success as the call grows louder for measurement standards addressing the unique qualities...
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Mobile video to accelerate mobile advertising value proposition
Mobile Marketer Recent comScore data indicates mobile media consumption is the most used form of digital media consumption, which should intuitively correlate to a tipping point in spend. Yet, there...
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Millennial Media acquires Nexage to drive data-enriched mobile ad impressions
Mobile Marketer Mobile ad network Millennial Media continues its buying spree with Boston’s ad tech firm Nexage in an attempt to provide an end-to-end assortment of advertising offerings to publishers....
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Video blogs, podcasts help marketers reach niche audiences on mobile
Mobile Marketer NEW YORK – Video blogging and podcasting are experiencing rapid growth, with many consumers being reached via mobile, said a panel of podcasters and video bloggers at the ad:tech New...
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Consumers Spending More time Using Apps
Mobile Marketer Marketers’ rush to develop branded mobile applications overlooks how consumers are spending a significant portion of their app time with several high-utility apps, according to...
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