Mobile Marketer
Mobile ad network Millennial Media continues its buying spree with Boston’s ad tech firm Nexage in an attempt to provide an end-to-end assortment of advertising offerings to publishers.
As a multitude of top publishers experiment more heavily with mobile, syncing editorial content with the best execution of mobile-friendly ads help these publications translate more seamlessly to its readers. Meanwhile, brands who are advertising with those publishers can more easily integrate their content into the advertising platforms.
“This announcement and deal with Nexage will allow us to more quickly navigate and win in the evolving mobile world with a true end-to-end mobile ad stack,” Marc Theermann, executive vice president of business strategy at Millennial Media, Boston. “Nexage has the right technology and capabilities for us to fulfill our vision in creating an open, full stack solution that lets us determine our own fate, control the flow of impressions, and operate an independent exchange.